Function goes Fashion: ISPO trend report AW 19/20 in Munich, February 2019


Through the eyes of a fashion designer, I missed new dynamic lines at ISPO show in February 2019. This season, the trend of the fair is the change of a functional look to a fashionable lifestyle product, but fully equipped.
This is well demonstrated by JW365, the new capsule collection of Jack Wolfskin, which is an everyday collection for men: clean, stylish and urban.
At this ISPO the increasing efforts of many brands to produce in a sustainable and environmentally friendly way are encouraging. And of course there are quite impressive technical developments in material, function and in wearable technologies.


My personal highlights:


  • Helly Hansen: beautiful new fabric mixes and innovative style ideas


  • EA7 by Armani: high-end design perfect presented in galactic athmosphere


  • Eclat Textile: their stunning jacquards, whose organic motifs looked like printed but were actually knitted, knocked me over.


Interested in the ISPO colour trends AW 19/20? Learn more here >>>


 6 selected ISPO trends AW 19/20:


1. Modern camouflage:

In additional to the usual graphic print motifs, made up of geometric lines and triangles, mainly organic, cloudy allover prints can be seen. Almost like a new kind of camouflage, they are sometimes very pale and subtle, sometimes in strong colours.



2. Cool Mix:

Helly Hansen has beautifully combined technical fabrics with rustic ones such as flannel check or sherpa fleece to create a technical, urban look. EA7’s Animal structures combined with white and silver are almost futuristic.

Cool Fabric Mix ISPO A/W 19/20
1.+2. Helly Hansen | 3. EA7 Emporio Armani



3. Female Shapes:

The female styles are often slim fitted and emphasized at the waist. A special eye-catcher were the skin-tight retrostyles like strapped pants of the high fashion brand Sportalm.

Female shapes ISPo A/W 19/20
1. Alchemy Equipment | 2. Sportalm



4. Quilted & Oversized:

One of the strongest trends at the show was quilting: quilted down jackets and coats, sometimes oversized for women, quilted in large chambers or punctually welded.

1. Didriksons | 2. Wolfskin Tech Lab



5. Urban Purist:

Puristic clean jackets or coats as fully featured functional everyday wear is what many outdoor brands focus on. In addition to plain fabrics, check is also a must-have.

1. Jack Wolfskin



6. Stylish Workout:

Workout styles for women score with blouson shapes in fashionable colours, the men’s collection is dominated by black with a mix of materials and decent prints.

Workout clothes ISPO A/W 19/20
1. EA7 Emporio Armani | 2. Skechers


All photos by Christine Sweers.


This might also be inspiring for you:


5 ISPO colour trends AW 19/20

Functional fabric trends for activewear A/W 20/21

Living Coral in a colour forecast for active wear A/W 19/20

5 hot fashion trends S/S 2019 that last longer

How your collection 2020 gets cooler – News from Performance Days



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