Function goes Fashion: ISPO trend report AW 19/20 in Munich, February 2019
Through the eyes of a fashion designer, I missed new dynamic lines at ISPO show in February 2019. This season, the trend of the fair is the change of a functional look to a fashionable lifestyle product, but fully equipped.
This is well demonstrated by JW365, the new capsule collection of Jack Wolfskin, which is an everyday collection for men: clean, stylish and urban.
At this ISPO the increasing efforts of many brands to produce in a sustainable and environmentally friendly way are encouraging. And of course there are quite impressive technical developments in material, function and in wearable technologies.
My personal highlights:
- Helly Hansen: beautiful new fabric mixes and innovative style ideas
- EA7 by Armani: high-end design perfect presented in galactic athmosphere
- Eclat Textile: their stunning jacquards, whose organic motifs looked like printed but were actually knitted, knocked me over.
Interested in the ISPO colour trends AW 19/20? Learn more here >>>
6 selected ISPO trends AW 19/20:
1. Modern camouflage:
In additional to the usual graphic print motifs, made up of geometric lines and triangles, mainly organic, cloudy allover prints can be seen. Almost like a new kind of camouflage, they are sometimes very pale and subtle, sometimes in strong colours.
2. Cool Mix:
Helly Hansen has beautifully combined technical fabrics with rustic ones such as flannel check or sherpa fleece to create a technical, urban look. EA7’s Animal structures combined with white and silver are almost futuristic.
3. Female Shapes:
The female styles are often slim fitted and emphasized at the waist. A special eye-catcher were the skin-tight retrostyles like strapped pants of the high fashion brand Sportalm.
4. Quilted & Oversized:
One of the strongest trends at the show was quilting: quilted down jackets and coats, sometimes oversized for women, quilted in large chambers or punctually welded.
5. Urban Purist:
Puristic clean jackets or coats as fully featured functional everyday wear is what many outdoor brands focus on. In addition to plain fabrics, check is also a must-have.
6. Stylish Workout:
Workout styles for women score with blouson shapes in fashionable colours, the men’s collection is dominated by black with a mix of materials and decent prints.
All photos by Christine Sweers.
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